If you don’t want to risk loosing your adwords pay per click investment, however small or large it may be, you can spy on your competition for 7 days and determine a strategy that is virtually guaranteed to make a profit.

Here is what you do.

1. Determine the keywords you are going to bid on
2. Go to google.com and type the words in
3. Record the top 10 sponsor results urls in a excel spreadsheet marking date checked, keyword phrase and url.
4. Repeat this process for 7 days recording everything in the excell spreadsheet.

I ussually only record the url in the spreadsheet but you can also include the ad copy and description of every advertiser.

The process above is really just to determine which url advertisers are consistently advertising for 7 days on a particular keyword. One note. Make sure your keyword phrase has at least 100 daily searches daily in google.

You can find out how many searches a keyword phrase gets by going to seobook.com and click on tools then keyword suggestion tool.

If your keyword phrase does not receive at least 100 searches per day on google then you need to up the spy test to at least 2 weeks. Why?
If you receive say 90 daily searches on your keyword then you can expect only about 9 clicks per day from Adwords. Average decent conversion ratios (clicks to sale) is 20:1 for most products although some high priced products can be much higher.
In order to find out if a keyword phrase, ad and product combination is profitable you should have at least 150 clicks to your website or on a adwords advertisement.
So this is why you need to give your competitor enough time to acumlulate at least 150 clicks before you can judge his profitability or failure.

During your spying period you will most likely see new advertisers coming in that are not on the list you first started. Don’t be afraid to add them to your excell list also because inevitably some advertiser urls will vanish the very next day.

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