Steps 1 to 3 in Alex's Proven Web Copy Formula


I have a ten step formula, would you like me to begin talking about that? Because I've never
discussed it anywhere.
Let's say you are sitting and staring at a blank page on Microsoft Word and you see that screen blinking. And your cursor is blinking. You have a blank page. Or if you write physically on a white piece of paper, you're looking at a white piece of paper and you have your pen or pencil. This is not a great place to be all the time.

In fact, every copywriter starts this way with every ad he or she is about to write. But it's so easy to
get writers block because they think they've got to start writing copy when there's no preparation. Well, after I've gone through my discovery, analysis, planning and execution, those steps ... this is step four -- execution. What do I do when I'm about to execute, when I'm about to start writing? What do I finally do when I put all the ideas that I've learned from discovery, analysis and planning? Discovery, Analysis, and Planning -- what do I do?

Okay, well I'm staring at a blank sheet of paper. Here's step one. And I guess we can call this Alex Mandossian's Web Copy Formula because I've never seen it this way. In this order. Step One, is I ask myself what are the FAQ's of the visitor who's about to visit my web site? So step one is FAQ. And I think of one visitor at a time -- what is the frequently asked questions of the visitor, visiting my web site? What is the conversation going on in his or her mind?

Now I ask that question for one specific reason. Because I have to resonate with my first words, what the questions are, before they're coming to my web site. What's going on in their mind? It's not specifically what I'm going to write. I might be guessing wrong. They came to my site for a specific reason, what are all the possibilities that they may be thinking of? And those are always questions. What are they questioning before they come to my web site or after they land? Now, I'm the copywriter and marketer for 1ShoppingCart.com and when I wrote the copy to this web site, and it's a very good case study by the way ... the first thing I did before I wrote a headline,
before I wrote a sub-headline, before I wrote anything else, is what are the Frequently Asked Questions?

And I don't know what the order's going to be, but I just write down the questions. I don't answer
them. So guess what the first question was? "What is 1ShoppingCart.com?" Second question: "Who needs 1ShoppingCart.com?" Third question: "What online credit card processors are compatible with 1ShoppingCart.com?" Next question: "Can 1ShoppingCart.com get me credit card processing capabilities?"